Google Analytics 4 (GA4) Plugin for Google Tag Manager

Google Analytics 4 (GA4) is a free tool for tracking visits to websites and apps.
This plugin facilitates event tracking by sending events to Google Tag Manager (GTM) and adds JavaScript scripts to the frontend.

Once integrated, you can push events to Google Analytics, Google Ads, Facebook, and other services.
We also offer the plugin that sends events directly to GA4 in background mode (GA4 Server Side).
This is advantageous because users can block tracking scripts in their browsers.

Features:

• Send a wide range of events to GTM, including:
  view_item, view_item_list, select_item, add_to_wishlist, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_payment_info, add_shipping_info, search, purchase, and refund.

• Utilize the Measurement Protocol for customers using ad blockers.

• Send detailed information about products, including category and manufacturer.

• Configure the revenue value sent to GA, choosing from order total, subtotal, or profit.

• Customize the transaction key (Order ID, Order Number).

• Specify the product key (ID, SKU, GTIN, and Manufacturer Part Number).

• Support for multiple currencies.

• Compatible with Enhanced Conversions (note that this is different from the old UA Enhanced Conversions, as GA4 includes them).

• Optimized for speed; experience similar page load times with and without the plugin.

• Full detailed information about the product (price, category, manufacturer, etc.)

• The information about the list of items (the paramater item_list_name)
  
  

Example:

dataLayer.push({
    'event': 'view_item_list',
    'ecommerce': {
    'currency': 'USD',
    'items': [{
          'item_name': 'Samsung Series 9 NP900X4C Premium Ultrabook',
          'item_id': '6',
          'price': 1590.00,
          'item_brand': 'Samsung',
          'item_category': 'Notebooks',
          'item_list_name': 'Category page',
          'productId': 6
        }]
    }
});

Note:

The unregistered version includes a 15-day trial period, allowing you to try it before purchasing.

Compatibility:
Compatible with NopCommerce versions 4.70, 4.60, 4.50, 4.40, 4.30, 4.20, and 4.10. Interested in a plugin for older versions?

How to install and configure the plug-in.